TV Still Most Important Campaign News Source

By Charlie Brett
20:28, January 12th 2008
92 votes
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TV Still Most Important Campaign News Source

The quadrennial survey by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project on campaign news and political communication has found that although most people still rely on their TV to gather information on political campaigns, the number of those using the internet for this purpose is constantly increasing.

In 2000, 48 percent of Americans were learning about the campaign mostly from local TV news, while only 9 percent used the Internet. Four years later, the numbers were 42 percent for local TV and 13 percent for Internet. This campaign, Internet usage almost doubled to 24 percent, together with a 2 percent decline in TV importance.

Perhaps the second most important finding was that negative views of the decision to go to take military action against Iraq are at their highest point since the war began almost five years ago. No less than 56 percent of Americans think that it was wrong to invade Iraq, while only 36 percent think it was a good decision.

It is good that most people realize the news they receive are biased. Around 62 percent of Americans understand there is political bias influencing the media, of which 31 percent say there is a great deal of bias while the rest 31 percent think there is a fair amount of political bias embedded in the way reality is interpreted in news.

As far as Internet is concerned, in the 18 to 29 age group, 42 percent said that they got campaign information from the Web, higher than any other source such as cable news networks and daily newspapers.



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Tags: TV, news, campaign
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