This year’s Super Bowl’s commercials mainly featured stars
from music, film and sport industry and most of them taking a satirical note
towards movies, TV shows and video clips. Also new comers like Planters nuts, showed
that they deserve to be up there with the big names in advertising like
Anheuser-Busch Inc.
Emerald Nuts decided to go for an “Ugly Betty” theme for the
ad, for who men fall flat on their face. Yes you’ve heard it right! She has a
secret: she uses peanuts as a perfume.
After nine years of absence, Coca-Cola Company is back in
the game with an ad representing the Macy's Thanksgiving Day parade where two
giant balloons depicting cartoon characters fight over an inflatable bottle of
Coke over the rooftops of New York.
Its rival, PepsiCo Inc. had many spots at the game. One
would be the ad for Pepsi's Diet Pepsi Max which includes stars like Missy
Eliot, Busta Rhymes and LL Cool J and shows them and other people nodding off
to sleep and afterwards relifted with a bit of diet Pepsi.
Procter & Gamble Co. also attracted this year with a
commercial for Tide to Go, a cleaning product that you can carry with you, showing
a stain on a job applicant’s shirt that is distracting the interviewer.
Bridgestone Firestone North America first-timer in ads took
Richard Simmons, Alice Cooper, an albino snake and other animals to show the
qualities of its tires.
The audience for the Super Bowl is the largest. Last year it
had 93 million viewers.
The ads don’t come cheap. For 30 seconds on air advertisers
pay $2.7 million.
One more time Anheuser-Busch Inc. turned to be the largest
advertiser with its spot for Bud Light brand. One includes a “Rocky”- inspired story
about a Clydesdale horse which doesn’t make into the carriage team, but with
the help of a Dalmatian dog he gets to train and a year later wins.
Others Bud Light commercial included guys at a
wine-and-cheese party sneaking beer in a loaf of French bread, or some cavemen
who invent the wheel to take the cooler of beer to a party and another one
showing a guy who has fire-breathing
power after drinking Bud Light, but unfortunate it has some downsize effects.
According to USA Today, which every year makes an Ad Meter
for the spot on the Super Bowl, Anheuser-Busch took for the first place for the
tenth time in a row for the Clydesdale horse spot viewers giving it a score of
8.73(on a scale of 0 to 10).
Second place in the Super Bowl Ad Meter went to FedEx in the
spot with the giant pigeons, while Bridgestone came in the third place with
squirrel which gets missed by car.
