“Pineapple Express” is really fast and got thoroughly high in a jiffy. The much talked-about stoner comedy reached an impressive $12.15 million on its opening day and its remarkable success is expected to turn into a five-day of $42-$45 million, overwhelmingly surpassing industry prospects. In spite of its relatively low budget of $27 million, “Pineapple Express” proves to be a speedy money-making production for Sony.

The David Gordon Green directed movie benefitted from generally positive reviews notwithstanding its familiar taste and recipe and its weed-fueled theme made it appear more than a dim-witted comedy. Although it makes use of the same clichéd formula producer Judd Apatow recreates over and over again in his films, it seems that moviegoers have not had enough of it. “Superbad” was a hit and now it’s time for “Pineapple Express” to overtake last year’s comedy sensation.

Given the tile of a very rare strain of marijuana, the easy, unpretentious movie humorously depicts the problematic story of a pair, the pusher and his unswerving, silly client, whose pot-led trouble-free existences get thorny all of a sudden, down to their paranoia and childishness.

Seth Rogen plays Dale Denton, a 26-year-old pothead, is involved in a much too open relationship with a high-school cutie (Amber Heard), but she is far from representing his priority. Dale is truly in love, but not with the pretty-face. He loves pot, dreams of pot and has pot fantasies. Although he’s no money-loaded guy, his main concern is to purchase as much weed as he can and, in order to get what he wants, he stays loyal to his drug dealer, Saul (James Franco).

So here we are. Dale pops in at Saul’s and buys some Pineapple Express, a strain of marijuana that is “so rare, that smoking it is like killing a unicorn”. On his way home, holding his Pineapple sweetheart, Dale involuntarily witnesses a brutal killing. A terrifying drug lord (Gary Cole) and a crooked cop, impersonated by Rosie Perez ruthlessly murder someone. Dale swiftly panics and, afraid of not being caught, accidentally leaves a roach of the weed at the scene of the crime.

Ill at ease and flustered, he returns to Saul to tell him all about the incident. They both get even more paranoid and pay a visit to marijuana intermediary dealer Red, played by Danny R. McBride. Their horrendous thoughts and visions rapidly come true and the peaceful stop-by turns into a furious chase by a couple hired crooks (Kevin Corrigan and Craig Robinson). Their adventures get exceedingly hilarious as they try to get out of trouble and doubly mess it all up.

“Pineapple Express” is a down-to-earth, clear-cut film that nonetheless succeeds in being a stupendous hoot without portraying anything earth-shattering or challenging. A frank depiction of stoner establishment, plus some would-be action scenes, which manage only to offer you some good laughs, will most likely be a hit among all types of moviegoers, not only potheads. If you haven’t lit up some weed up to now, you’ll probably feel some pot-like giggle and laugh-out-loud effects during the just about 108 minutes.