Starbucks and AT&T: Coffee And WiFi

By Dan Keane
21:19, February 11th 2008
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Starbucks and AT&T: Coffee And WiFi

Starbucks has ended today a long-time partnership with T-Mobile and announced that beginning with this spring, AT&T will be the new provider that will offer Wi-Fi connectivity for consumers in more than 7,000 Starbucks locations in the U.S.

The customers who will buy the Starbucks purchase card will receive two hours of free wireless access. Those who want more than two hours have two options.

They could buy another additional two hours for $3,99 or a monthly membership which costs $19.99 and includes access to any of AT&T's 70,000 hot spots in 89 countries around the world.

However, thanks to an agreement between T-Mobile and AT&T T-Mobile HotSpot customers will be able to continue to access Wi-Fi services at no additional cost, Starbucks explained.

“Now more than ever, Starbucks is focused on the in-store experience for our customers,” said Chris Bruzzo, chief technology officer, Starbucks. “As we continue to build our technology offerings in ways that both enhance and expand the Starbucks Experience for our customers, we made a strategic decision to expand our existing relationship with our longtime technology partner AT&T to include consumer Wi-Fi.”

The AT&T broadband and AT&T U-verse Internet customers will have unlimited free access to the Wi-Fi service.

As an added benefit for the more than 100,000 Starbucks partners in the U.S., all Starbucks partners will receive free AT&T Wi-Fi accounts allowing them to use the network in Starbucks company-operated locations offering Wi-Fi access.

Last month, with the stock dropping and the competition breathing in its back head, Starbucks Coffee decided to bring back Howard Schultz as the company’s Chief Executive Officer. Schultz, founder of Starbucks has replaced Jim Donald, with the goal of battling the weakening sales of the U.S. coffee shop chain.



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