The huge success of Samsung’s Instinct smartphone surprised even the company’s officials, which worked on its development and planned its release with the powerful wireless telecommunication network, the Sprint Nextel Corporation.

Sprint Nextel needed the sales boost in order to get back in the front line, as its reports for the past year showed some rather upsetting figures. Even though the phone’s reviews mixed about its capacities and market potential, once released, it managed to break the company’s record for the biggest first week sales of any high-speed Evolution-Data Optimized (EVDO) portable device.

According to some of the reviews, its biggest weaknesses are the lack of instant messaging and WiFi. Also, the call quality isn’t at an all-times-high, in addition to its troublesome Internet browser, its small memory stock and the missing camera features.

Looking at the smartphone’s main attractions, it is worth to mention several features unavailable on Apple’s iPhone. First of all its mobile radio and TV features, the voice dialing, the small but expandable memory, video camera, stereo Bluetooth and removable battery.

Still, the device, offering many of Apple iPhone’s features, design details and also a $129 price tag, managed to attract huge numbers of clients, proving that an efficient advertising campaign combined with a decent product which is up to date on the market’s trend and demand can easily become the number one seller in a certain segment of the market.

"The strong early response tells us that wireless customers recognize Instinct as a highly innovative and convenient touchscreen device combined with the fast speeds available on the largest national mobile broadband network," said John Garcia, president of Sprint's wireless division, as quoted by NewsFactor.