This year’s February had come with bad news for Sony Computer Entertainment, as its president, Phil Harrison, announced his resignation. After just one week, Mr. Harrison, who showcased the first demonstration of PS3 in 2005 and who had been with the company for over 15 years, was announced as joining Infogrames Entertainment S.A.

Luckily for Sony, things are starting to settle down as the company has just named his successor.

The new president is Shuhei Yoshida, a person whose name is rarely seen in newspapers but who is allegedly one of Sony’s most liked executives. Yoshida has been with the company since 1993 and has been senior vice president of Sony Entertainment America since 2007. What is more, he has been one of the parents of the PlayStation project and is renowned for his ability in managing creative teams.

According to a statement published by PC World, Kaz Hirai, the president of SCE, has said that Mr. Yoshida’s responsibilities will be “accelerating the software development for the PS3 and PSP” as well as “vigorously expanding the gaming market”.

Sony’s PS3 has had some hard days shortly after its release because of tough competition from Microsoft’s Xbox360 and Nintendo’s Wii console. However, the company has managed to bridge the gap in sales that was created and to diminish losses by making a cut-price to its product. The PlayStation Portable (PSP) has done much better, the company selling even more units than it thought.

Mr. Yoshida, who has held different positions at Sony’s game division, will manage the development operation of SCE, which has 16 studios in 5 countries throughout the globe and will fill the chair left vacant by Mr. Harrison effective Friday.