Sony to Focus on LCD, Closes Rear-Projection Television Line

By Anne Shaw
15:10, December 23rd 2007
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Sony to Focus on LCD, Closes Rear-Projection Television Line

According to research firm DisplaySearch, global LCD TV sets sales will likely grow 85 percent to $91 million by 2010.

The increasing demand on LCD TV sets determined tech companies to start focusing mainly on producing LCD TVs, rather than rear-projection or plasma sets. LCD began to go mainstream after almost a decade since this new display system had been invented. At the time, LCD TVs were very expensive and they could neither match the picture quality of plasma and rear-projection sets.

But times changed and the liquid crystal display high def TVs charmed us all. Now they are inexpensive, efficient and super-lightweight. And they also look great! All these qualities made them highly popular among consumers and determined companies focus on producing LCDs rather than rear-projection TVs.

This new technology’s popularity is so clear that even Sony decided to get out of the rear-projection television (RPTV) market and to focus entirely on LCD televisions. According to its Friday statement, the famous Japanese electronics maker will continue to sell its SXRD liquid crystal on silicon (LCOS) and 3LCD rear-projection TVs until they are all sold, “but after that, we’re moving all Bravia LCD,” according to the company’s spokesman, who also added that “The popularity of flat panel TVs and our desire to put all our resources into development of LCD and OLED necessitated the move.”



© 2007 - 2009 - eFluxMedia
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