The next move in Sony’s management pursuit to making PS3 a profitable business is not one that could make buyers happy. The company has announced that it is not focusing on getting market share any more, but in making the PlayStation a profitable segment. This means that a cut in prices is not likely to happen, at least not until the end of the year.

The company has cut the price of its PS3 product with 20 percent last fall, in order to recover the big gap in sales it faced against Microsoft’s Xbox360 and Nintendo’s Wii. The move had some good results back then, making Sony diminish its PS3 division losses from 232.2 billion yen in 2006 to 124.5 billion yen in 2007.

According to a Sony investor, the company is going to focus its efforts in offering online services for the Play Station. Along with this idea, speculations are that Sony will try to give the product a lift by including a series of games in its supported games list, games that will be developed only for this console.

Even though Play Station 2 has dominated the last generation of video games, the much-awaited PS3 has seen disappointing sales in front of its two rivals, Microsoft’s Xbox360 and Nintendo Wii.

After lagging behind the two in sales in the first time, Sony has managed to come back and take the second position, but still at a large distance from Nintendo. In Japan, the PS3 is doing much better than in the U.S., outselling the Xbox with more than three to one.