The holiday shopping season is here, and if you’re thinking about postponing the console shopping mission for the March price cuts, you should know that’s not exactly wise. Sony confirmed that there will be no price reduction for the PlayStation 3 in March 2009.

This means we’ll continue to have the Sony PlayStation 3 for the same $499 (for the 160GB version) and $399 (for the 80GB version) price tags.

Denying a price cut for March next year comes however to disagree with what Sony Europe president David Reeves said in a London conference, according to D+Pad Magazine: “will be getting more competitive in price from March 2009 onwards.”

This only leads to two possibilities: either Sony doesn’t really want to make a confirmation of the price reduction yet, or there is indeed no plan for March price cuts.

Whichever the case, Sony remains confident that the prices they’re currently offering are one of their major assets. SCEA Sales VP Ian Jackson said during the BMO Capital Markets Interactive Entertainment Conference that “there is no product in the industry today on the videogame console market that delivers what a PlayStation 3 delivers for under $400, in the case of the 80GB.”

So, no price cuts before the holiday shopping fever, no price cuts for March, what is there to expect from Sony? The most recent figures from NPD for October revealed Sony PS3 was lagging behind its direct competitor, Microsoft’s Xbox 360, by 160,000 units.