It appears that Sony’s top management is suffering from the right-hand-doesn’t-know- what-the-left-hand-is-doing disease, since despite Howard Stringer’s claims that the company is weighing a PS3 price cut, Sony President Ryoji Chubachi strongly denies any possibility of this to happen in the near future.

In a June 2007 interview with Financial Times, Sony CEO Howard Stringer said the Japanese giant is reviewing its options concerning a possible price cut for the powerful, but hefty gaming console. “That is what we are studying at the moment. That's what we are trying to refine,” Stringer told FT, when asked about the subject.

Although it is unusual for a gaming console whose life span spreads for at least 10 years (Sony’s estimate) to get a price cut in less than a year of availability, heavy competition with Microsoft’s Xbox 360 and especially with Nintendo’s Wii is draining money out of the PlayStation division and Sony cannot afford that any longer.

But despite public’s cry for a price-cut (no matter how small), Sony President Ryoji Chubachi strongly denies any intention of making this a reality. In an interview with Reuters, he said "At present we have no plans" to cut the PS3 price, showing confidence that the company would meet its forecasts for the March 2007-March 2008 fiscal year, which means a 5 percent operating margin.

His declaration comes in flagrant contradiction with recent rumors that invoked a $100 price drop for the 60GB PS3, according to a poster on the DVD Talk Forums which depicted the promotion for the week staring July 15.