What we know so far for sure is that Blu-ray remained king of the market, now that Toshiba’s HD DVD capitulated, but how will Sony handle the market now? Indeed, the HD DVD is dead and buried, but its users are still out there, and they are the ones that need to be convinced to make a change and adopt the Blu-ray.

One thing the consumers will be looking after will be, of course, the price, which is pretty high, despite the fact that Blu-ray is all alone in this competition. A $200 price is something most of us look out for; unfortunately, it doesn’t appear like we are going to see that too soon.

In a press conference held in New York on Wednesday, Stan Glascow, president of Sony Electronics, said there are some price cuts heading our way, but not as high as we expected. The Blu-ray, which now costs $399, will go to $299 by the end of the year, but the $200 price tag is just something we might see in 2009, but most certainly not this year.

Glascow also discussed the piracy matter, which he says won’t be a problem, as long as the BDA will not license many of these manufacturers. It is well known that the DVD player market suffered what we might call “a cheap invasion” from Chinese manufacturers, which contributed to a collapse in DVD player prices.

Despite the prices and the slow change we are to expect in that matter, Sony keeps an optimistic attitude towards Blu-ray evolution on the market, especially after facing such a high demand, as they said. And the market is still fresh, so there is enough time for lower prices and bigger sales. And for those who wish to make a lucrative investment sometime this year, Blu-ray will get a fresh new price around holiday season most probably.