Christmas is coming and people started to buy more and more gifts for their families, friends and all their beloved ones. Thus, the winter holiday season represents the most prolific period of the year for both stores and producers. People buy a lot more stuff than before, as Christmas became a celebration of giving and receiving more or less expensive presents. Santa Claus has now a wide range of products to choose from, such as all kind of gadgets or sweets.

For Sony Electronics, this Christmas will really be about giving and receiving, as the Japanese company added a new offer to its Take Back Recycling Program with this occasion. Sony will offer a $100 discount coupon for its smart Bravia HDTV sets, if people choose to recycle their old TV sets.

At the moment, Sony’s Bravia line represents one of the most exquisite TV sets line on the market. They are available in different sizes and in both LCD and rear-projection models; their pricing starts from a minimum of $699.99.

The Japanese electronics company launched the Take Back Recycle Program in September 2007, but the new promotion, called TV Trade Up, was set to run until March 31, 2008. However, the $100 discount coupons will be issued until March 15.

"By layering our Take Back Recycling Program with offers like the TV Trade Up promotion, Sony expects to reach its goal of recycling one pound of old product for every pound of new product sold," said Mark Small, the company’s vice president of environment, safety and health. About a month ago, Greenpeace awarded Sony a top position in the list of major environmental-friendly companies.