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We’ve all been wondering since
the February announcement of Toshiba dropping on HD DVD what the impact will be
on the company. According to estimations from Japan’s Nikkei business daily, Toshiba
will suffer a $1 billion loss for this business year, but the company said they
were not responsible for the announcement so therefore they cannot comment on
it.
A spokesperson for the company
said however that “When we have determined of a revision to our earnings forecast
for the fiscal year ending March is necessary we will release it as soon as possible.”
In other words, they know
something we don’t know for sure but suspect, but they are not ready to go
public with it before the end of the fiscal year. However, it’s no wonder
Toshiba faces such loses, after the HD DVD department announced a permanent
vacation starting this month, when the company will stop selling HD DVD
devices.
According to the same newspaper’s
estimation, the poor sales of HD DVD, DVDs and other loses, including from
advertising campaigns will cost them, if it didn’t already, around 50 billion
yen to shut down the business.
Toshiba reportedly expected big
loses, but not as high as the newspaper reported. The question we can’t help
but wondering right now is: will Toshiba turn to Blu-ray as well, since Sony’s
creation became such a phenomenon?
The company made no comments on
these assumptions, but everyone expects to see the new steps Toshiba is
planning to take. After all, wasn’t it: If you can’t beat them, join them? We’ll
have to way and see if that applies to this situation.
Immediately after dropping HD
DVD, the Japanese company turned for the flash memory market, announcing plans
for new generation flash memory drives, which will cost them $16 billion, but
the profit will be sweet.
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