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While the consumer smartphone market continues to see an
increasing competition year after year, quarterly sales begin to slow down a
bit compared to 2007. According to Gartner’s latest report on Q2, global sales
have gone up 15.7 percent from last year, while the smartphones’ share
continued to represent 11 percent of the mobile device sales.
Gartner principal analyst Roberta Cozza noted that the
smartphone market continues to be negatively influenced by the current economic
environment, which limits consumer spending and replacement purchases. Furthermore,
Cozza explained, the new touch technology on enhanced phones based on
proprietary operating systems also contributed to smartphone sales slowing
down.
However, Q3 is expected to show better results, especially
considering the global release of the iPhone 3G, as well as a series of touch
screen smartphone models.
Overall, Nokia continued to keep a lead position, with a 47.5
percent market share in Q2 of 2008, Research In Motion has managed to almost
double its market share compared to the same period last year, to 17.4 percent.
HTC, Sharp and Fujitsu completed the top 5, with less than one fourth of RIM’s
share.
“To stay competitive, Nokia will need to introduce more
design variations amongst its Nseries models and keep innovating,” Cozza said. “The
expected introduction of a touch-screen smartphone in the second half of 2008
will test the company’s capability to show differentiation and innovation.”
The yearly increase in smartphone sales for RIM was 126
percent, and things continue to look promising for RIM, as it prepares to
unveil smartphones based on new form factors, and continues to increase its
global market reach.
Apple’s share also decreased from 5.3 percent to 2.8 percent
in the second quarter of 2008, however that could be easily explained through a
necessity for the company to make way for the next generation iPhone, which is
expected to increase sales figures for Q3.
As for the smartphone operating system market, Symbian held
the number one spot, with 57.1 percent, followed by Research in Motion with
17.4 percent, and Microsoft Windows with 12 percent. Overall, Gartner reported
that Symbian’s share declined as a result of a more competitive and fragmented
mobile operating system market.
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