Whether you are a Mac fan or a Microsoft fan, when you first see the much-talked-about Seinfeld ad for Bill Gate’s company you are bound to be silent for a while.

At first you’re quiet because your mouth is still open in a surprised and confused grimace and then, because you try to understand what that was all about. It’s not funny in an obvious way, it doesn’t seem smart. It’s like catching your thirty-something bald and stocky son that’s still living in your house “treating his body like it was an amusement park.” It’s disturbing.

But maybe they’re up to something here. Maybe they have a really funny and smart ad waiting around the corner, something like a candy after bad medicine. They say it’s a teaser. Brad Brooks, corporate vice president for Windows consumer product marketing at Microsoft says they want to "engage customers in a conversation and dialogue in a humorous and intriguing way."

So the ad is not really a cry for help from Microsoft, a company that loses millions of customers in favor to that certain for-bitten fruit. It’s actually a clever scheme brought to you by the Water Cooler Mafia! They just want more people drinking as much water as possible while engaging in chitchat “about nothing!”

Also, bringing the now happily-married Seinfeld back in the spotlight with an attitude that suited him only when he was a shallow bachelor in, well...The Big Apple is probably not the best move for Bill Gates.

God only knows that the comedian still has millions, if not billions of fans still watching Seinfeld re-runs all around the world, but he once said, while talking about the end of his TV show, and we all appreciated it, that one should know when to stop and to back-out from the spotlight.

Now when he couldn’t take his own advice, all that comes to mind is a famous quote from "Seinfeld"’s Elaine Benes: “"Jerry's under a lot of pressure. It's hard being a stand up comic- sometimes they don't laugh."