Say “Yes” to Pink!

By Rebecca Brody
15:41, October 26th 2008
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Say “Yes” to Pink!

For more than two decades, October is National Breast Cancer Awareness Month. The annual health campaign was created in 1985 in an attempt to fight breast cancer, increase awareness of the disease and also raise funds for research into its cause, prevention and treatment.

The pink ribbon is an internationally recognized symbol of responsiveness and understanding and, thus, throughout Breast Cancer Awareness Month, the ribbon becomes a part of everybody who wants to do something about the terrible illness.

Over the years, numerous companies have conceived “pink” products, such as make-up, bags, jewelry and shirts, and made them available during this time of year.

And as October approaches its finale, women who have survived cancer, advocates, as well as friends and family members are welcomed to prove their support and encouragement for discovering a cure by taking part in various activities, including marathons and… toasts.

You can attend Pink Ribbon Wines’ countrywide “Toast to the Cure” on October 30 and purchase a special edition Chardonnay or Cabernet Sauvignon.

The Pink Ribbon Wines label will donate a portion of the profits to The Breast Cancer Research Foundation.

“With the Pink Ribbon Wines label, we are making a long-term commitment to supporting the goal of finding a cure for breast cancer,” said Bill Wade of Wade/Kerr Wine Company. “Breast Cancer Awareness Month will end, but the effort to find a cure for this disease continues on,” he added.

The “Toast to the Cure” event features not only raised glasses, but also the stories of people who managed to beat the disease and other speeches.

Even if you have not decided yet in which activity to participate, you still have time to put on something pink and do something about breast cancer.



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