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The long-rumored collaboration
between Salesforce.com and Google is expected to be made official through an
announcement this Monday. What this
partnership will do is integrate Google Apps with Salesforce.com’s CRM (customer
relationship management) applications. To be more precise, it will include Google’s e-mail
service, Gmail, chat service, Google Talk and Calendar.
Marc Benioff, Salesforce CEO,
said, as quoted by PC World: “The combination of our leading CRM applications
and Google’s business productivity applications pushes forward the
transformation of the industry to cloud computing. The end of software is here.”
The decision was made at the
customers’ request, Salesforce said, and so far Salesforce.com customers have
had the chance to test the new integration through its beta version. Moreover, they will pay no additional charge for the service, the company said.
At the same time, Google confirmed
its plans to collaborate with different partners in a statement prior to the
announcement of this collaboration: “We’re committed to advancing the Web as
the platform and partners are key to our growth,” said Scott McMullan, CNET
News reports.
Salesforce.com’s CEO Mark
Benioff said that through this partnership, it will be easier for businesses to use
other services such as this as an alternative to Microsoft Office.
There are still a lot of things
to be made before this integration will become fully secure and convince even
the most skeptic clients, but things look promising.
So far, the two companies refused
to make a confirmation on the latest rumors according to which Google allegedly
further intended to buy Salesforce.
Salesforce.com is the global
leader in on-demand customer relationship management (CRM) and over 35,000
customers rely on it. Salesforce customers will have free access to the new
services, and within a few months, the company is expected to unveil another
version of the service that will include telephone support for end users,
unified billing and provisioning for a $10 monthly fee.
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