Who doesn’t love Sacha Baron Cohen, except the people he tricked into saying really embarrassing things for the world to see and, more recently, fashion designer Agatha Ruiz de la Prada, whose show during Milan Fashion Week on Thursday gained a little more salt and pepper than it was initially planned?

All with the help of Sacha’s alter ego. No, there was no Kazakhstan reporter in the backstage, but a ravishing presence on the catwalk, among the confused models. Yes, the famous flamboyant Austrian fashionista, Bruno made an appearance onstage sporting a rather interesting outfit.

As any self-respecting fashion commenter, Bruno was all about layers at de la Prada’s show, although she didn’t seem to appreciate his exquisite taste and called the guards on him, after he refused to leave quietly.

Best known for portraying a crude journalist from Kazakhstan in the 2006 film "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" and his other alter-ego, Ali G, the English actor is now in Milan trying to make an even greater star out of his Austrian gay and reckless fashion expert.  Cohen is currently filming his latest mockumentary, reportedly entitled "Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt.”

His misleading characters are famous all around the world and we now look twice at any seemingly harmless reporter that crosses our way asking weird questions, as Borat, Ali G and Bruno have managed to fool quite a lot of unaware unfortunate people.

Bruno for example encouraged one of his guest, a well-known fashion guru, to answer questions with either "Keep them in the ghetto" or "Send them to Auschwitz," thus creating quite a buzz some people’s attempts to stay hip and cool in front of the camera by showing indifference towards potentially upsetting Holocaust references. The guest also engaged in other offensive talk, as he said he would rather give cancer than candy to a certain celebrity and a malignant tumor to Liza Minelli, rather than a benign one.

He also tricked two fashion experts into shamelessly praising Paris Hilton, just seconds after they badmouthed her, by claiming that the TV channel was owned by the wealthy Hilton family, showing that hypocrisy  is…well, a malignant tumor of the fashion industry.

After the Agatha Ruiz de la Prada incident, Cohen was immediately taken in by the police and escorted outside of the fashion show’s location, while he never broke out of character and kept on covering his face with a piece of his outfit, as any true fashionista caught red-handed would.

The comedian's publicist, Matt Labov, stated that Cohen was not charged with any crime by the Italian authorities (yet, we might add), but was detained and released within the same hour. But rumor is that Bruno’s presence in Milan forced several fashion houses to gear up and increase the number of security guards, as he also tried to crash Italian designer Iceberg's show, but was stopped just before entering the catwalk.