McAdams Wright Ragen analyst Tim Bueneman alleges that Amazon is working on a new version of the Kindle, seeking to target college students, but it will apparently not include an MP3 player. In an interview with Seattle PI, Tim Bueneman suggested that several versions are currently being developed.

Other sources claim that Amazon wants to launch the new Kindles sometime in October. Amazon just launched a fairly significant promo, offering $100 off the Kindle when customers sign up for the Amazon Rewards Visa Card from Chase, a campaign interpreted by analysts as a way of clearing up inventories of the "old" Kindle.

We'll have to wait and see how this plays out, but Amazon has been criticized for the apparently blunt design of its gadget and may try to revamp it to appeal more to the young. The idea is to determine college students or, better, to entice colleges to adopt the Kindle as a textbook replacement.

Amazon.com is an American electronic commerce company based in Seattle, Washington. It was founded by Jeff Bezos in 1994 and was one of the first major companies to use the Internet for selling goods. The business started with an on-line bookstore and soon added several other categories of products including DVDs, computer software, furniture, food, video games and toys.

Its Kindle device was launched last November featuring an electronic paper display and now retails for $359, after a $40 discount was announced in March. Amazon provides more than 160,000 books for Kindle, including more than 98 of 112 current New York Times Best Sellers, which usually retail for 10 bucks. The device has built-in access to The New Oxford American Dictionary and to Wikipedia.org. Also it has search capabilities.

Kindle uses the passive display technology invented by E-Ink which produces no light. Not only is Kindle’s display perfect for reading, but a two-hour charge of its battery lasts for 30 hours of uninterrupted reading, which means that you will never run out of batteries while reading a book.

The books from Kindle store are downloaded through Sprint's EV-DO (Evolution-Data Optimized) network and you don’t need to pay for the wireless connection because the bill is included in the price of the books. Kindle can hold on its internal memory somewhere around 200 books and by using a SD card you can always have a huge library in your pocket (ok, maybe in your bag) as the average size of a book is somewhere around 500 Kbytes to 800 Kbytes.