High-energy drinks have become more and more popular over
the past few years, due to a recipe that few could resist: sweet as juice,
stronger than coffee.
Recently, scientists at the Johns Hopkins University have
done some serious research concerning the widely spread beverages and reached
the conclusion that they contain potentially harmful levels of caffeine. Some
drinks are said to have up to 14 times the caffeine of a regular can of soda,
which is the equivalent to seven cups of extra-strong coffee.
Dr. Roland Griffiths wrote in the journal „Drug and Alcohol
Dependence” that the drinks
should carry warning labels, displaying the caffeine content and also the possible
health risks that include nervousness, anxiety, insomnia, rapid heartbeat and
tremors.
The energy drinks that contain caffeine are marketed as supplementary
(and not soft) drinks, therefore they are neither required to comply with the
United States Food and Drug Administration’s maximum caffeine content for soda
and other beverages (71 milligrams per 12-ounce can), nor compelled to label
it.
Unfortunately, they are
continuously targeted at teens and young adults, who are easily impressionable
and completely unaware of the dangers.
Spokesmen from top-selling energy drinks organizations
stated that their products are aimed only at young adults and not at children, adding
that the study unfairly characterizes all caffeinated energy beverages into a
single unfavourable presentation.
"It's unfortunate that the authors of this article
would attempt to lump all energy drinks together in a rhetorical attack when
the facts of their review clearly distinguish the mainstream responsible
players from novelty companies seeking attention and increased sales based
solely on sensationalistic names and extreme caffeine content," Craig
Stevens, a spokesman with the American Beverage Association, said in a statement.
Red Bull, which is the most recognized energy drink on the
market, was launched in Austria back in
1987, followed by its launch in U.S. 10 years later. Since then, the market for
caffeinated energy beverages has suffered a massive expansion worldwide,
accounting for a $5.4 billion industry. The products outline the image of a high-energy lifestyle, claiming
to increase strength, endurance and toughness.
Presently, given that the combination of energy drink plus
alcoholic beverage are becoming more and more popular, researchers are worried
that they could serve as a gateway to more serious abuse of drugs.