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According to a statement uncovered by Fortune’s
senior writer, Devin Leonard, Apple threatened The Copyright Royalty Board in Washington, D.C.
last year to shut down its iTunes store in case the committee will decide to
increase the royalty rates paid to the National Music Publishers' Association.
In a statement submitted to the board last year and signed
by iTunes vice president Eddy Cue, Apple said that iTunes is incapable to
absorb any increase in the royalty rate.
"Apple has repeatedly made it clear that it is in this
business to make money, and most likely would not continue to operate [the
iTunes music store] if it were no longer possible to do so profitably”, it was written
in the statement.
On Thursday, the Copyright Royalty Board should rule on a
price dispute between the National Music Publishers Association and the Digital
Media Association, which is representing Apple and other music retailers.
Currently the royalty rates are 9 cents per track, but the
National Music Publishers Association requested an increase to 15 cents per
track. On the other side of the barricade, the Digital Media Association thinks
that a lower rate of 4.8 cents per track should be enough.
Apple’s iTunes, which was opened in 2003 as a digital music
store for the iPod owners, is now the biggest online music retailer.
Apple is selling a song for 99 cents, an amount from which
it is believed that it pays 70 cents to the record companies.
In July, Apple
announced that the sales of its iTunes online music store have gone past the
five billion songs milestone.
However, the analysts consider that despite the decision of
The Copyright Royalty Board it is very unlikely that Apple will indeed pursue
its threat and close its music store.
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