As the band’s new album release date approaches, more keep wondering whether Radiohead’s "It’s up to you" idea will pay off.

Although it may seem rather foolish to allow potential customers establish the price of their new album set for an October 10 release, Radiohead can count on their numerous die-hard fans to pay for it.

While a guest on BBC Radio 4's Today program, the British band’s manager Bryce Edge said he and the band are not worried about people who will refuse to pay.

"Not from the evidence we have got already," Edge was quoted by inthenews.co.uk as saying.

"We are prepared to take a risk and we might come out looking very foolish but we believe that if your music is great then people will pay for it."

"The consumer decides how much he thinks it is worth. Personally I am not sure how much just a digital download is worth. I am not sure that 79p, the price that people pay on iTunes, is the right price," Edge added.

The album will be available on the band’s official website www.radiohead.com but fans can also purchase the "discbox" which contains a CD version of the new album and a second CD with additional new songs, artwork and photographs of the band for $82.

The new album marks Radiohead’s seventh piece of work and the first without a record label, having fulfilled their contract with EMI following 2003's "Hail to the Thief."

According to reports, they are also "talking to a number of record companies" about releasing the album in a physical format early next year, their spokesman said. EMI are among the companies they are talking to, he added.