Radio Host Rush Limbaugh Has Spectacular $400 M Extension
By Jane Ivory
15:53, July 3rd 2008
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Radio Host Rush Limbaugh Has Spectacular $400 M Extension

Rush Limbaugh and Clear Channel’s Premiere Radio Networks have agreed on an extension of the radio host’s contract that will see Limbaugh receive more than $400 million over the next 8 years.

Rush Limbaugh talked exclusively with the New York Times, revealing the spectacular eight-year contract extension that he and Clear Channel have signed, which includes a $100 million signing bonus.

Limbaugh’s daily three-hour show, “The Rush Limbaugh Show,” broadcast from Florida, reaches approximately 600 radio stations across the country. Around 20 million people listen.

The conservative political commentator celebrates 20 years of syndication next month, on August 8. The new deal is additional reason for Limbaugh to celebrate his thriving career.

His present contract, worth $285 million over a nine-year period, was set to expire next year, the Times reported. The renegotiation represents a raise of about $14.4 million a year through 2016.

Limbaugh said in a statement that he is very pleased with what he is doing, commenting that this “is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors.”

“I’m having more fun than a human being should be allowed to have,” he added humorously.

The company announced the contract renewal on Wednesday, with Limbaugh providing details about the contract in an interview with the New York Times Magazine for an article that will appear Sunday.

The deal could well be the most expensive in radio since veteran shock jock Howard Stern moved to Sirius Satellite Radio for a reported $500 million in 2004, notes the Times.

Limbaugh, 57, is well aware of how popular and influential he is. “I’m not retiring until every American agrees with me,” he said on his radio program Wednesday.

“The Rush Limbaugh Show” has become the highest-rated talk-radio show in the United States.



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