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During a press conference held yesterday, Research in Motion
officially presented it new BlackBerry, the first ever to offer a touchscreen,
which will be available in the United States exclusively through Verizon
Wireless later this year.
Both companies decided to wait a little longer before
releasing the details about the scheduled launch date and the pricing details. The
distribution process also involves a deal with Vodafone for the European market
and the company’s officials stated that the phone is compatible with networks
in 208 countries, meaning that RIM has big plans for its new product.
The new device, called the Storm, offers 3G access, GPS,
Bluetooth, a 3.2 megapixels camera with flash, autofocus and also a recording
video option. It measures 4.4 by 2.4 by 0.55 inches and
weighs close to 5.5 ounces, so far showing many of the features found on the
iPhone or on T-Mobile’s G1. The
device offers users a full HTML browser set to work in both portrait and
landscape orientation. The Browser was designed to support file downloads,
streaming audio and video and built-in RSS support. It also offers access to
popular social networking Web sites such as Facebook and MySpace.
The Storm provides 1 Giga Byte of memory storage and a micro
SD/SDHD memory card slot that can hold up to 16 GB of additional storage. The
built-in media player shows displays movies, tunes and pictures, also allowing
slideshows and making playlists. The Storm, just as expected, also offers
BlackBerry's mobile email and messaging feature, with full support for both
personal and corporate email, SMS, MMS and instant messaging from most of the consumer
and enterprise platforms. Its 1,400-mAh battery will ensure more than 6
hours of talk time.
The multi-touch 360-pixel, 3.25-inch
glass display is considered the phone’s main attraction. RIM’s new "ClickThrough"
feature was presented as a characteristic designed to let users
"distinctly feel the screen being pressed and released with a gentle
click" for a "highly intuitive experience."
In the U.S. the new BlackBerry Storm 9530 will be available
through Verizon Wireless with 3G EV-DO Rev. A/CDMA technology and (2100 MHz)
UMTS/HSPA and quad-band EDGE/GPRS/GSM for global use.
Even though the device delivers a complete set of features,
the most significant factor will be its price. The company has to come out with
an offer not only affordable but actually attractive to a large segment of the
market in order to make sure that it will take the customers eyes off the many
other devices available. The two-year data plans prepared by its carrier-partners
could make all the difference if appropriately planned but we’ll just to have
to wait a few more weeks before giving a verdict.
Research In Motion is a Canadian
wireless device company, which got its major break with 2002’s release of the BlackBerry
phones. The devices were received on the market with great enthusiasm as they supported
internet faxing, web browsing and text messaging. According to the company’s estimations,
the number of worldwide BlackBerry owners approaches 14 million.
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