Qtrax, the site which claims to have a catalog of 25
millions tunes for free legal download is up and running, but don’t rush to get
free songs because, the service has a little glitch: there is no music to be
downloaded or listened.
Despite a flamboyant press event at MIDEM music conference,
Qtrax forget to check one “minor” detail: to sign distribution deals with Sony
BMG, EMI, Universal Music and Warner Group. As you probably know, without these
companies onboard, there is no music.
In a press statement released on Sunday, Qtrax described
itself as a free and legitimate peer-to-peer network that will deliver the
songs to millions of users under one condition: to play ads while they are
listening to the songs.
But the whole PR campaign has turned into a big bubble when Warner
Music said loud and clear that it "has not authorized the use of [our]
content on Qtrax's recently announced service."
According to Reuters, EMI, Sony BMG and Warner previously
had agreements with Qtrax, which was testing a paid music download service, but
those deals do not cover the ad-supported music service promoted now by the
company.
However, one by one, the other three music studios denied
their support for Qtrax. "Sony BMG can confirm it has not signed a deal
with Qtrax for the ad-supported service," said a Soy BMG spokesman for Reuters.
Universal Music Group and EMI Group PLC later confirmed they
did not have licensing deals in place with Qtrax, noting discussions are
ongoing. According to The Times Online, Qtrax spend close to $1 million for its
launch event. Apparently, Qtrax also promised that its music downloads will be
playable on Apple's iPods and Macs until April 15, but in an interview quoted
by AP Klepfisz admitted: “Apple has nothing to do with it”.
Meanwhile, Qtrax has chosen to issue a press statement saying
that “its ground-breaking service had approximately 61,000 unique users per
hour (between 7am and 1pm EST)”
As for the support the music industry, in the same press
statement, Qtrax President and CEO Allan Klepfisz stated: "We believe the
exact nature of that support will be publicly clarified within a very short
time. As the world's first free and legal P2P service that has chosen to spend
4.5 years on licensing and not to violate IP rights, we have decided that we
will provide activation keys shortly upon final execution of all pertinent
contracts."
The activation keys are needed for Qtrax web-based player,
but the download link from the site is not working.
So, what’s next? After the late PR embarrassment, will Qtrax
succeed to convince the big four music studios to license their content? Or, we
just witnessed on of the biggest stunts in the nascent history of the digital
music for free?