‘Pirates’ Movie Sets New Memorial Day Record

By Jane Ivory
15:27, May 29th 2007
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‘Pirates’ Movie Sets New Memorial Day Record

The pouring mixed reviews "Pirates of the Caribbean: At World's End" received didn’t stop moviegoers from viewing the film, which grabbed $142.1 million setting a new record for best Memorial Day weekend debut.

Disney’s third installments of the "Pirates" saga already made the fourth biggest opening weekend ever behind "Spider-Man 3," "Dead Man's Chest," and "Shrek the Third."

Chuck Viane, Disney's head of distribution, said "At World's End" had been a longshot to break top box-office records.

"This is probably the most competitive Memorial weekend ever if not one of the most competitive weekends all time. It speaks volumes for how well we did," Viane said. "Obviously, we fell short of the three-day record of 'Spidey.' Everything's really obvious and really good."

Reuniting the cast and crew from the previous two films in the series including actors Johnny Depp, Orlando Bloom, Keira Knightley, and Geoffrey Rush along with producer Jerry Bruckheimer and director Gore Verbinski, "Pirates" is the third blockbuster in three weeks to break major movie sales records and the summer season just started. Other movies that are expected to have the same impact include "Ocean’s Thirteen," "Transformers," "Harry Potter and the Order of the Phoenix," "The Simpsons Movie" and "The Bourne Ultimatum."

"Summer ain't over," said Paul Dergarabedian, president of Media By Numbers, who predicted Hollywood could bring in record summer revenue topping $4 billion.  "You've got a record number of people in theaters seeing all the trailers and marketing materials for these upcoming films. I've never seen a summer so well positioned."



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