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The estimates for Q4 can be nothing but good news for Apple,
as Piper Jaffray analyst Gene Munster raised his assessment for iPhone sales
from a little over 4 million to 5 million units. This would leave Apple with
more than 2.5 million iPhones to sell before the end of the year, in order to
reach their very optimistic objective of selling 10 million iPhones by the end
of 2008.
We are almost a month away from finding out Apple’s
quarterly results, but according to the most recent report by Piper, Apple had
plenty of time to sell 5 million units, following the big announcement
that it sold 1 million iPhone in the first weekend after launch.
Among the factors that may have contributed to bigger sales
for Apple is of course the wider availability of the phone, compared to the
moment iPhone first came on the market. Furthermore, despite some controversy
regarding network and hardware problems, the Piper analyst believes that the
company remains on track to reaching the 10 million goal.
Munster also remarked that, based on NPD sales data, Apple
had a pretty good quarter, with sales going even higher than initial estimates,
although the Macs and the iPods did a “poor” job compared to the iPhone, which
despite all issues, seems to be gaining popularity.
It still remains unclear what happened to that incredible
demand on the Asian market that raised the production of iPhones to 800,000 a
week, which suggested Apple would reach the 10 million goal by the end of
September.
Whether Apple slowed its pace, or the demand was actually not
that high, we still don’t know. However that may be, Apple seems to remain on
track, and the quarterly results they will announce next month will probably
reflect the success of the iPhone.
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