Reports have emerged about phishing attacks that use Apple fans’ high interest in the company’s latest gadget, the craved iPhone.

Hackers have come up with an interesting idea of how to lure users into getting their machines compromised: spam messages that exploit the iPhone frenzy.

Only two days after the June 29 debut of Apple’s first mobile phone, malevolent persons have started sending fake e-mails containing a link to a malware infected site, which then installs software designed to take control of the unsuspecting users’ computers.

Paul Henry, vice president of technology evangelism for Secure Computing, believes that although this is the first iPhone-related phishing scam, it certainly will not be the last. "Because of the popularity of the iPhone brand, this is the first in what's bound to be a series of scams involving the iPhone," Henry said.

The deceptive site is host to a suite of malware, with Secure Computing declaring that more than 10 pieces of dangerous software, each targeting a different browser vulnerability, are ready to infect a user’s machine.

"This threat is particularly insidious in that scripts within the HTML code returned to the user contain exploit code for multiple vulnerabilities to improve the malicious hacker's chances of gaining the necessary access to install the rootkit/spambot malware," Henry said.