Pepsi Lifts Mist Surrounding Aquafina Source

By Dan Keane
15:14, July 29th 2007
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Pepsi Lifts Mist Surrounding Aquafina Source

PepsiCo Inc. announced it will modify the label on its Aquafina bottles, adding the source of their popular brand of bottled water.

The company said it will add the words “public water source” on each recipient in order to clarify that the “Purified Drinking Water” is made with tap water that is purified in a complex process.

“If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do,” Michelle Naughton a company spokeswoman said.

Corporate Accountability International, a group monitoring this process made pressures so that PepsiCo, Coca-Cola Co and Nestlé Waters North America will make clear to the consumers that their bottled water actually comes from municipal reservoirs and not from natural sources.

Dasani, a brand of water produced by Coca-Cola is in the same situation, but the company said the label clearly reads “purified water” and doesn’t try under any circumstances to mislead the consumer.

“We don't believe that consumers are confused about the source of Dasani water. The label clearly states that it is purified water,” Coca-Cola spokeswoman Diana Garza Ciarlante said.

A similar case was signaled at Nestlé’s Pure Life brand that is also purified water coming from public sources and not mountain springs.

Both PepsiCo and Nestlé announced they will comply with these latest requirements and will print a new batch of labels that will clear the mystery surrounding the source of their bottled water that became a considerable source of revenue in the past period.



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