According to Pinch Media, only 30% of the people who buy an iPhone application use it the next day. The company analyzed almost 30 million downloads from the App Store of Apple and also found out that less than 5% of the buyers are actively use the application 20 days after they had purchased it.

In addition, GigaOm and TechCrunch discovered back in August, at only one month after the App Store had been opened, that it would be very hard to know whether the used model would last. After seven months since the store’s opening, neither the time nor the 15,000 applications and the 500 million downloads haven’t changed anything.

The activity on the App Store keeps on going up and Apple has transformed the store into the centerpiece of the iPhone marketing in the last few months. The company has increased the number of applications available for the iPhone hoping that these tiny secrets would rise the selling of the iPhone itself. The apps are reaching every possible theme, from entertainment to business.  Yet, not many people find the apps so interesting after they purchase them. Maybe the App Store starts to become a little saturated.

Greg Yardley, the CEO of Pinch Media, has a slightly different opinion about this and stated that Apple has been working so much in creating such an easy way of purchasing all the available applications. He added that the platform for iPhone applications is very easy to use by any consumer of Apple’s iPhone. Yet, the only deficiency is that the applications can’t be used before buying them, so this might cause all the big differences between the buying and the usage.

Given the fact that some iPhone applications are free and others aren’t expensive at all, it comes at hand for every user to quickly shop them if they seem to gather everything you might need. Statistics show that 10% of the iPhone applications seem to keep the audience along with time. Most of these are games and entertainment applications (movies listing or Facebook).

Yardley also added that the other 90% isn’t for granted as Apple developers make a lot of money from it. Because the iPhone buyers are very curious and eager to buy applications for their phones, this causes the building of a better mousetrap as a worthwhile business model.

But as Yardley said, Apple will surely need to find a better way to help the developers to promote their applications. He added that the App Store doesn’t work as a promotional mechanism, but as some kind of real estate trap. Yet, there are a lot of opportunities for developers on the App Store and if the installed base of iPhones goes on growing, the needs of many students and seniors in high-school would be fulfilled.