With the occasion of this year’s Consumer Electronics Show’s opening news conference from Las Vegas, Panasonic unveiled a range of new models of high def TVs, in a move that will expand the company’s line of LCD and plasma products. Panasonic also debuted a 32 GB SD memory card, which will allow users to store up to eight hours of HD content.

Among the several new displays that Panasonic announced on Sunday, the most noteworthy are the 37-inch TC-37LZ85 LCD and the 46-inch TH-46PZ800, which are expected to become two main players of the company’s HDTV line.

However, it was not the new displays that represented the main attractions at the news conference, as Panasonic’s high-capacity SD card seemed simply amazing for everybody. The SD card, which is in fact a flash memory card format developed by Panasonic’s parent company Matsushita Electric Industrial, SanDisk and Toshiba, is about the size of a postage stamp and can be used in Panasonic’s LCD and plasma TVs, which all have SD slots. The 32 GB SD memory card allows people to store their HD content recorded with different portable devices such as digital cameras, handheld computers and others, and than to play it on Panasonic next-generation HDTVs.

HDTVs seem to be the next big thing on the electronics market and Panasonic did not miss the chance to expand its high def devices offerings.