Panasonic revealed five prototype plasma displays panels (PDPs) at this year’s IFA Consumer Electronics Show taking place in Berlin, all part of the ongoing trend: thinner is better. As Mr. Masaaki Fujita, Senior Vice President of Panasonic AVC Networks Company said, the company’s global high definition TV strategy involves plasma display panels for larger size screens and LCDs for small and medium ones.

Among the prototypes, Panasonic revealed a 42-inch panel with double efficiency technology that halves the energy consumptions, but maintains the same brightness. In addition to that, Panasonic also introduced a less than one-inch super-thin 50-inch, 58-inch and 65-inch PDPs. The fourth prototype on display was the world’s largest 150-inchhigh definition PDP.

All prototypes are based on the double efficiency technology found in the 42-inch PDP. Panasonic relied on new phosphors and cell design technology to create PDPs that offer twice the luminance efficiency, while at the same time providing the same brightness as the 42-inch 1080p full HD PDP, with only half the energy consumption.

The new PDPs benefit from the “Wireless HD” transmission system that allows users to watch HD content on their TV with a flexible layout and no wire installation.

Furthermore, Panasonic took a new step towards large-screen PDPs by delivering the 150-inch PDP, which offers “dynamic, overwhelming image quality” with 8.84 million pixel resolution (2,160 x 4,096) - more than four times the 1080p HD specification (1,080 x 1,920).

“These innovations may prove to be only the tip of the iceberg of Plasma’s potential,” the company said, adding that this continues to be a fresh market, with only 10 years since the Plasma TV first came out. “Over the course of their development PDPs have established their reputation as displays that excel in high-contrast, color reproduction, moving picture resolution and wide viewing angles. However room for improvement remains as the PDP’s full potential is still yet to be realized,” Panasonic added.