While announcing its new deal with Verizon Wireless
regarding Palm Centro, the company has also revealed its target for their
affordable smartphone.
According to Brodie Keast, senior vice president of
marketing, Palm hoped that until the end of the year will reach the 2 million
Palm Centros milestone.
And it won’t probably too hard, because in March the company
has announced that its Palm Centro has already sold one million units.
For its first four months of availability, Palm Centro was a
sprint exclusive, but earlier this year the company has reached an agreement
with AT&T. Now, Palm Centro is available also to the Verizon Wireless subscribers
for $99.
Palm Centro is considered as a smaller, more compact version
of the company’s biggest success, Palm Treo.
Besides the U.S.,
Palm is now shipping Centro in 10 countries worldwide, including Hong Kong, Singapore,
India, the UK, Germany,
Spain, Ireland, France,
Mexico, Colombia and Italy.
However, according to a research released by IDC, Palm
Centro was the one which helped the company to almost double its US market share
in this year’s first quarter. IDC concluded that in the first quarter Palm had
13.4 percent of the market, which is almost double compared to 7.9 percent in
the fourth quarter of 2007. However, Palm has gained only the third spot, behind
RIM and Apple.
According to Palm, Centro has reached more young adults and
women, as well as a broader range of household income, than any prior Palm
smartphone.
When compared to other Palm smartphones, Centro is reaching almost
double the number of women, more than double the number of customers under age
35, and nearly three times as many customers with a household income of less
than $75,000. The company is promoting its Centro as the ideal device for first-time
smartphone users.
Palm has already announced its intention to release an
entirely new Palm OS Linux Platform in 2009, which represents an evolutionary
step in the Treo product line.