Optimistic Black Friday Sales

By Irene Collins
23:06, December 1st 2008
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Optimistic Black Friday Sales

The Nintendo Wii was the number one selling item this Black Friday, reported that on Black Friday, 3,171 Wiis were sold in 24 hours through their auction service. On average, the consoles sell for $349, which is about $100 more than what retailers charge.

Apple was also a popular seller. Amazon.com names the iPod Touch as the number one selling item, and 10 out of the 25 most popular sellers were Apple products. The newest iteration of the MacBook was number four on Amazon (the laptop carries a starting pricetag of $1,299.)

"Results from Black Friday show that shoppers continue to turn to the Web for their holiday shopping needs, especially for consumer electronics," said Jim Griffith, eBay Marketplace Expert, in a statement. Online-only stores such as Newegg.com and Amazon.com saw traffic increases of 10 percent on Black Friday and 11 percent on Thanksgiving Day. When we look at what sites got the most visitors, its Target, Walmart and Amazon in the top three. That’s without counting auction sites, if you do then it would be eBay top with 9.8 million visitors.

Overall, Web sales during the U.S. holiday season are expected to be flat at roughly $29 billion this year, according to tracking firm comScore, due to the crisis. Not to mention that Black Friday is best known as the day when consumers crowd shopping malls, while greater online traffic is expected three days later on "Cyber Monday," when consumers use faster Internet connections at the office to make purchases. Nevertheless shoppers spent $534 million online last Friday, a 1 percent increase over the year before, according to comScore data. Also by analyzing the time of day that people shopped on Black Friday, comScore noted that people prefer to sleep in. Eight in 10 sales occurred after 8 a.m.



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