One Year Later, Windows Slashes The Windows Vista Price
By Max Brenn
14:24, February 29th 2008
41 votes
Vote this story
One Year Later, Windows Slashes The Windows Vista Price

In a move that will surely trigger a heated debate about the Windows Vista’s success, Microsoft announced its intention to slash the price of its latest OS, unveiled in January 2007.

Citing as a reason, its desire to urge the adoption of Windows Vista, Microsoft said that the price of its Windows Vista Ultimate, the fully-featured version of the OS, will be $319 instead of $399.

Also, those who already owns a copy of Windows XP or a version of Windows Vista will pay to upgrade to Ultimate only $219 and not $259.

Microsoft will also cut prices for upgrade versions of Vista Home Premium, its mainstream product, to $129 from $159. The price cuts will apply in 73 countries, but they could vary from one country to another.

Also, the software giant will stop selling "upgrade" versions of Vista in emerging markets and it will instead sell Vista Home Premium and Home Basic, a stripped-down version, at the upgrade prices.

The move will not, however, affect the biggest market for Windows: PC manufacturers.

"Today, the vast majority of Windows licences are sold with PCs. Retail standalone sales, in contrast, have been primarily from early adopters and those building their own machines," explained Brad Brooks, corporate vice president for Windows consumer product marketing.

"We have observed market behaviour, however, that suggests an opportunity to expand Windows standalone sales to other segments of the consumer market."

According to Microsoft’s statement, the prices will be lowered after the shipment of Windows Vista Service Pack 1, the biggest update unveiled by the company since the launch.

Windows Vista is superior to Windows XP from all points of view and the users have access to several thousand new functions, Microsoft claims. One eye-catching element is the new graphical interface, dubbed Aero. It is remarkable first for its semi- transparent windows. Open several windows at once, and you can still see which other folders and documents are open beneath them.

Also, Microsoft says Windows Vista is the safest operating system ever. The users’ login system management has been modified almost completely, applications no longer have easy access to Windows’ basic components and these are but a few of the changes the Redmond company has made.

Though, it seems like despite 100 millions sold, Microsoft has some hard time to convince the users to ditch Windows XP in favor of the new OS. Last year, Steve Ballmer, Microsoft CEO, said that the company hopes to sell 200 million copies of Windows Vista, until the end of 2008.

However, it could be a tough mission as PC World, the guys behind the "top 100 high-tech products of the year", has labeled the OS as one of the biggest disappointments of 2007.

Though, Microsoft hopes that the Service Pack 1 will speed up the adoption of Windows Vista especially in the business market.



© 2007 - 2008 - eFluxMedia
dotclear

Other News in

Microsoft Patch Tuesday Low Key, Brings Vista Code Injection Risk Fix

Microsoft Patch Tuesday Low Key, Brings Vista Code Injection Risk Fix

Microsoft has issued its advance notification of security bulletins that Microsoft is intending to release this patch Tuesday, on July 8. It is made up of four important-rated fixes, two of which...

Microsoft Going After MSN Israel Ltd.

Microsoft Going After MSN Israel Ltd.

On Sunday, Microsoft officials announced the company’s plans to acquire the remaining 50.1% of MSN Israel Ltd. from its partner, Internet Gold Ltd. MSN Israel was founded back in 2000 as...

Internet Explorer Is Starting to Lose Ground

Internet Explorer Is Starting to Lose Ground

A new study released by Net Applications have shown that Microsoft’s Internet Explorer is starting to lose market share in favor of its two biggest competitors, Mozilla’s Firefox, and Apple’s...

Microsoft Equipt: Subscription Software More Expensive than Retail

Microsoft Equipt: Subscription Software More Expensive than Retail

Microsoft has launched the long-rumored subscription service to an all-in-one software suite, which combines Microsoft Office Home and Student 2007, Office Live Workspace, Windows Live OneCare,...

Update: Viacom-YouTube Ruling Triggers Far-Reaching Privacy Concerns

Update: Viacom-YouTube Ruling Triggers Far-Reaching Privacy Concerns

The ruling which demands Google to hand over the YouTube access logs, which are to show the actual extent of copyright infringement going on the popular site, has sparked outrage from privacy groups,...

dotclear
Latest videos in Technology
Google ordered: hand over...
Microsoft after Gates
Mobile precautions urged
What Yahoo turned down
iPhones get faster, cheaper

dotclear
Technology You are here: Technology
» Technology   » Gadgets   » Video Games   
E-mail To A Friend Print RSS Text size: Decrease font size Increase font size
dotclear
dotclear
dotclear
Most Popular in Technology
Google Homepage Adds Privacy LinkGoogle Homepage Adds Privacy Link

» read full story
dotclear

Interested In This Topic?

News Alert will keep you informed. Find out more.
dotclear
Photos Gallery
dotclear
Today's Latest News
91-Year-Old Woman Searches for Keys and Gets Stuck Under Car91-Year-Old Woman Searches for Keys and Gets Stuck Under Car

» read full story
dotclear