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One Laptop Per Child is reviving Give One, Get One promotion on Monday in its effort to put affordable, educational notebooks in the hands of third-world children. Basically, if a consumer buys an XO laptop for $400, he will automatically donate a second unit to a child in a developing country. In order to offer the deal, the organization is working with Amazon.
Since 2005, OLPC has tried to fulfill its goal of producing a $100 laptop with the idea that technology can rectify e-learning and computer illiteracy issues throughout the world. The organization came as close as $188, but now the laptops carry a $200 price tag because of increased production costs.
Until now, OLPC has distributed about 473,000 laptops in 31 countries. 160,000 units came from the organization’s two-month Give One, Get One promotion in 2007. Even if the program was successful, it suffered from logistical problems, and that’s because the notebooks were being sold through multiple vendors, which frustrated some buyers with shipment delays. Working with Amazon, though, makes OLPC hope it will avoid such problems. Even if OLPC did not succeed in its attempt to bring the cost of its laptop down to $100, the XO played an instrumental role in giving birth to the netbook category. A manufacturer like Asus quickly saw that there was consumer interest in inexpensive, ultraportable laptops and produced their own in no time.
Netbooks have turned out to be a really smart move, and that’s because low-cost laptops look more attractive than ever to consumer tightening their spending as the economy continues to collapse. OLPC has declared that its goal is to deliver 1 million laptops to children from third-world countries by the end of this year.
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