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As times
change and the technological progress is flashing before our eyes, taking
almost anything to the next level in a whirlwind of a race against tradition
and old ways, all we can do is to try and catch up by any means possible.
President-elect
of the United States Barack Obama seems to have a head start where complying
with the new wave of gadgets and media outlets is concerned, since his entire presidential
campaign relied mostly on the Internet and top-notch devices.
First, he
tackled iPhone users by bringing forth an application for Apple’s smartphone
that made it easier for Americans to call their friends in battleground states
in order to get the latter to vote for Obama on November 4. Then came the ads promoting
his campaign in EA Games’ “Burnout Paradise,” when gamers who played the
high-speed driving simulation on the Xbox 360 console were enticed into casting
their vote for the Democrat.
Now, Barack
Obama has found another way to ride the Web wave, announcing he was planning to
tape a weekly presidential address for YouTube users, as well, and not
only for radio listeners and television viewers, like many of his predecessors
have done.
The first of these videos was taped at Obama’s transition
office in Chicago this Friday, the four-minute address being scheduled to hit
the YouTube sharing website during the week-end, via a link that is to be
posted on his transition site http://www.change.gov.
Moreover,
the online spotlight will shine on his policy advisers, too, as they are
said to be featured in videos to be posted on a regular basis on the Internet,
according to Obama spokeswoman Jen Psaki.
The YouTube
videos are aimed at rendering a large number of people to stay connected to Obama’s
administration’s activities, in an attempt to put a more interactive and open
spin on the next White House administration.
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