Only three weeks before the United States presidential elections, it seems that the two candidates are going all-out to win over voters, seizing every opportunity to promote their campaigns.

Nevertheless, it is the Democratic Party’s nominee Barack Obama who appears to have the upperhand over his opponent when it comes to media exposure.

After having bought, six days ago, network primetime on both CBS and NBC, which are to broadcast a thirty-minute long program about his candidacy Wednesday, October 29, from 8 p.m. to 8.30 p.m., Obama has now purchased video game ads.

Until November 3, fans of the Electronic Arts’ game “Burnout Paradise” are bound to see advertisements promoting the aforementioned nominee racing against time left until the elections, while they get their kicks from the high-speed driving simulation.

Vice president of communications at Electronic Arts Jeff Brown has revealed that Obama’s campaign had bought commercials that were to be featured in the Xbox 360 version of the video game, due to the fact that the latter was the most popular one among men aged sixteen to thirty.

The Democrat’s ads are scheduled to run in battleground states, which are the ones where neither he nor his counter-candidate John McCain has overwhelming support. Battleground (or purple) states include Florida, Ohio, New Mexico, Nevada, Montana, Minnessota, Pennsylvania and Colorado.

The 2008 U.S. presidential elections are to take place on November 4, American citizens being called to cast their vote either for junior United States Senator from Illinois Barack Obama or for the GOP’s nominee, senior United States Senator from Arizona John McCain.