While the International Consumer Electronics Show hosted several new technologies, there remains one that was long expected by users. OLED technology is supposed to a revolution to flat TVs in the same manner as the plasma and LCD TVs made the cathode-based television history.

Sony and Samsung, both of which stated that they would mass-market OLED-based TVs this year, didn’t do so. Even though analysts expected them to be extremely expensive and therefore, rarities in households, it would have been a good start for this technology to become feasible regarding mass-producing.

While a Sony executive pointed out in a statement that the company is focusing on the bending OLED screen technology, Samsung hasn’t made any references to either releasing OLED TVs or developing them. This is surprising, since both manufacturers were making OLED technology a main theme of their portfolio.

Some may argue that the economic crisis that hit the U.S. market this summer made manufacturers to back off from releasing a product that would be too expensive, anyway. However, the OLED development cycle started a few years ago, so analysts say that there would have been no reasons for manufacturers to cut off a technology in that they invested large amounts of money.

Experts say that a cause might be the fact that both Samsung and Sony have already released a new generation of LCD TVs with improved LED-backlight and with higher refresh rates, so the manufacturers are currently trying to get the most out of these new improvements.

It is expected that OLED TVs for the mass-market will be released approximately in 2011, as the companies will have to come with a new line-up of products.