Despite media reports that it had signed an exclusive contract with Apple to bring the Cupertino company’s handheld to UK customers, British carrier O2 informed MarketWatch that these are just speculations.

Following iPhone’s sounding debut in the US- with more than 520,000 units sold in the first week-end, according to multiple sources- industry analysts have begun speculating about who’s going to get the license for the European territories, Apple’s next target for the craved gadget.

Yesterday, we’ve announced that Europe’s largest telecom operator, Deutsche Telecom, has been fortunate enough to strike a deal with Apple for iPhone’s distribution in Germany, through its T-mobile subsidiary. Apple’s policy is to sign separate agreements with each carrier in all major European territories where the product will be launched (UK, France, Germany) and until recently rumors had favored Vodafone, world’s largest mobile carrier, for a UK deal.

However, multiple online magazines have reported yesterday that it was actually O2 which finally obtained the license for the British iPhone distribution, in detriment of Vodafone.

However, Telefonica-owned O2 informed MarketWatch that such deal is inexistent: "We haven't signed a deal," a spokesman for the company said.

Orange, owned by France Telecom and France’s largest mobile phone company, has won the race to sell the handset in France. The iPhone is due to launch across those territories in November.