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Thanks to the new partnership between TiVo and Rhapsody, millions
of songs will be delivered straight to your living room. Of course, if you are a TiVo user and you are
willing to spend $12.99 per month.
Practically, after paying the subscription fee, TiVo customers
will have direct access to Rhapsody’s music catalog where they can search and play
any of the 4 million songs, browse the charts and the new releases or listen to
the radio station. TiVo users can also use the famous peanut remote's Thumbs Up
and Thumbs Down buttons to rate their favorite music.
However, only the owners of the new TiVo HD or of the Series2
and Series3 broadband-connected DVRs will have access to this new service.
The Rhapsody subscribers that had already downloaded music or
video to their PCs will be able to watch the content on their TVs through TiVo
boxes
By adding music into the mix, TiVo expanded its role as an
entertainment hub. Beside TV station, the TiVo customers had already the
possibility to browse movie downloads from Amazon Unbox or the online content from
sources such as The New York Times and The Onion.
"By adding music to our portfolio of broadband
offerings, TiVo is the only universal entertainment provider in the living
room," said Tom Rogers, CEO and President of TiVo. "Since the
beginning, TiVo has been focused on the principle of choice and control, giving
our users the ability to experience TV on their terms. Together, TiVo and
Rhapsody have extended the personal viewing experience on TiVo into music,
providing consumers with an incredibly easy way to access their favorite
artists from their television set”
Rhapsody music service, which was launched in 2001, offers
tunes that are DRM-protected with Helix DRM. This means that if you stop paying
the subscription the music will become unplayable.
During the last years RealNetworks has signed similar deals
with SanDisk, the maker of Sansa players, Nokia and Reingcom, the iRiver owner.
Through these partnerships RealNetworks hopes to emulate the
successful Apple’s combo: iTunes + iPod/iPhone.
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