Nokia to Acquire Mobile Advertising Company Enpocket

By Dan Keane
20:40, September 17th 2007
73 votes
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Nokia to Acquire Mobile Advertising Company Enpocket

Nokia Corp. announced Monday it will acquire Enpocket, a Boston-based company that offers technology and services for mobile advertising.

The Espoo, Finland-based company posted a statement on its Web site describing the deal, but did not disclose financial aspects of the transaction expected to be closed by the end of 2007.

The mobile telephone giant said through this agreement aims to expand on the Internet services sector and become “a leading company” in this area. The privately-owned Enpocket has contracts with numerous companies across the world, including MasterCard, PepsiCo, Telefonica and Vodafone.

It provides technology and services that allow its clients to deliver mobile advertising through various formats including text and multimedia messages, mobile Internet advertising and video.

“Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market,” Nokia’s Chief Technology Officer Tero Ojanpera said in a statement.

“This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop,” he added.

Last month, Nokia unveiled a new Internet service named Ovi, which allows consumers to navigate along with playing content ranging from music to games specifically designed for Nokia’s platform.



© 2007 - 2008 - eFluxMedia
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