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Nokia, the world’s biggest mobile phone manufacturer, has unveiled
their new 5800 XpressMusic which will be a direct competitor to the ever so
popular iPhone. Nokia claims that this new device is a media phone first and an
Internet device second and that its target is youths whose lives revolve around
listening to music. The similarities with the iPhone are in design, the 5800 looks
like a bigger iPhone, the touch screen and the fact that it is a media phone. Nokia
enters the touch screen market announcing features for its phone that will just
blow away the competition.
Firstly, maybe the most important, the price tag for this
phone is way below Apple’s, at about $407. A great feature, attacking Apple’s
iTunes, is Comes With Music, a service that will give 5800 buyers access to unlimited
music downloads for an entire year. The catalog of Comes With Music will
include all the four major labels and 4 million songs. This is a very tempting
offer Nokia puts on the table and the question is why would anybody buy that
music from iTunes when they can get the same music freely along with the
MusicXpress. Also because Nokia is so widespread around the world, the 5800
XpressMusic will benefit from a massive promotion campaign. The phone’s menu
will be available in 60 different languages, covering almost 90% of the planet’s
population.
The 5800 will have a single finger touch screen, its browser
will have Flash Lite 3 installed so it can surf the entire net, built in GPS
navigation, a 3.2 megapixel camera with Carl Zeiss lens, and Nokia says that
its music player will be very easy to use as it will be accessible from
anywhere in the phone’s menu. The fact that the Finnish phone company hasn’t
released any test models yet, nobody can say if this is definitely better than
Apple’s iPhone. Taking in consideration the price tag of this new Nokia and the
price of an iPhone one could easily say that they don’t even target the same
people. If Nokia indeed created an iPhone killer only time will say.
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