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News about the insufficient stocks of Nintendo’s Wii console
begin to surface again. The game was launched about 18 months ago and every
once in a while a general frustration appears amongst the game’s enthusiasts as
the stocks are not refilled on time.
Some say that the company’s rather slow production strategy is
influenced by the sales failure of their last console, the GameCube.
At the moment, the massive consumer demand for the Wii and
the Wii Fit in the United States cannot be covered by the company’s production
plan and it will surely go down as a big missed opportunity, as IDC analyst
Billy Pidgeon put it.
Other analysts believe that the huge overseas shipments led
to the current situation and that Nintendo prefers the euro market to the
declining dollar’s, as it turned out to be much more profitable for the
company. Wedbush Morgan Securities analyst Michael Pachter explained for the
Los Angeles Times that Nintendo’s strategy caused the shipping of over 2
million units in Europe, while only 500,000 were sold in the United States.
Apparently, the game is completely sold out in stores all
across the US but a Nintendo spokesperson explained in a statement that the exceptional
consumer response for the Wii Fit game took everyone by surprise and all efforts
are now focused on replenishing the stocks as soon as possible.
A total estimate for the game’s global sales has not been presented
so far but the sales estimates in Japan put the Wii at more than 2 million
units sold since its launch.
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