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According to a market report made by the analyst group
iSuppli, it seems that the success of Wii, added to the sales of DS, boosted
Nintendo game sales in the third quarter of the year to the first place,
outrunning Sony, who was usually number one.
Game sales for the two Nintendo platforms reached 1.24
billion dollars during the third quarter of 2007, which represents 31 percent
more than the previous quarter and more than 200 percent more than what it sold
last year.
This gives Nintendo a big lead on Sony, with its PS3, PS2
and PSP, which had sales of a total of 1 billion dollars for the same period of
time, and also the 317.8 million dollars made by Microsoft’s Xbox 360 and Xbox
1.
The facts show that while Sony made no significant raise in
its sales and Microsoft has gained a slight increase over the last year,
Nintendo takes the lead with its up 31 percent.
iSuppli foretells that Wii software sales could exceed 1
billion dollars in the Christmas quarter, due to its mass market appeal, due to
Sony’s high prices and the fact that Xbox targets more serious gamers. The
total of the Nintendo games is predicted to come in at 2.15 billion dollars in
the fourth quarter of 2007, and 2.37 billion dollars in the same period of the
year 2008.
David Carnevale, iSuppli vice president of multimedia
content and distribution, declared that Nintendo is very likely to hold on its
lead, since it is expected to ship around 200 new titles and the new flagship
title of Nintendo, which would encourage gamers to exercise at their homes,
using the Wii Balance Boards that permit activities such as yoga, aerobics and
stretching.
The upcoming Wii Fit is expected to draw a wider audience to
Nintendo’s home console, boosting its sales.
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