New Seinfeld and Gates Microsoft Ad

By Jenny Huntington
18:16, September 12th 2008
32 votes
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New Seinfeld and Gates Microsoft Ad

Thursday, a new commercial for Microsoft featuring comedian Jerry Seinfeld and Bill Gates saw the light of day, after the first advertisement showing the two shopping for shoes in a discount store was released last week.

The ads are part of a large makeover campaign for Windows Vista, for which the company paid approximately $300 million.

This new bit was first aired during the “Big Brother” show on the CBS TV network and lasts three times longer than the first one. During its four and a half minutes, Gates and Seinfeld while away their time at the house of a typical American family, in an attempt to show the viewers that Microsoft is more than eager to communicate and connect with ordinary people.

Entitled "New Family-Jerry Seinfeld and Bill Gates (Long Version)," the commercial unfurls in what is supposed to be a funny way: after Gates plays some video games with the teenage son of the couple in whose house he and Seinfeld are featured and the latter plays ping-pong with the mother, the two end up being thrown out for having stolen a tchocke from Mexico.

The ad ends with the tagline "Perpetually Connecting,” which appears after Seinfeld and Gates are shown dragging their luggage down the street. But not before the Microsoft tycoon stops for a while to do the robot dance.

The first commercial of the series for which Seinfeld is said to have been offered $10 million ends with the tagline "Future Delicious.”




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