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Thursday, a
new commercial for Microsoft featuring comedian Jerry Seinfeld and Bill Gates
saw the light of day, after the first advertisement showing the two shopping
for shoes in a discount store was released last week.
The ads are
part of a large makeover campaign for Windows Vista, for which the company paid
approximately $300 million.
This new
bit was first aired during the “Big Brother” show on the CBS TV network and lasts
three times longer than the first one. During its four and a half minutes,
Gates and Seinfeld while away their time at the house of a typical American
family, in an attempt to show the viewers that Microsoft is more than eager to
communicate and connect with ordinary people.
Entitled
"New Family-Jerry Seinfeld and Bill Gates (Long Version)," the
commercial unfurls in what is supposed to be a funny way: after Gates plays some
video games with the teenage son of the couple in whose house he and Seinfeld are
featured and the latter plays ping-pong with the mother, the two end up being thrown
out for having stolen a tchocke from Mexico.
The ad ends with the tagline "Perpetually Connecting,” which
appears after Seinfeld and Gates are shown dragging their luggage down the street.
But not before the Microsoft tycoon stops for a while to do the robot dance.
The first commercial of the series for which Seinfeld is said
to have been offered $10 million ends with the tagline "Future Delicious.”
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