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A recently reached agreement between songwriters, music
publishers, record labels and online music services will provide from now on a
fairer compensation for music creators who have their content sold and
distributed over the Internet. All songwriters, publishers and performers will
receive additional revenue from all the online services, very similar to the
rules on selling a CD.
"It's historic in a lot of ways," said Steve
Bogard, president of the board of the Nashville Songwriters Association
International and an award-winning songwriter. "We have been able to
strike an agreement in a new spirit of unity in the music business for all the
various digital models, except for straight downloads and (cell phone) ring
tones." He explained that the new terms of handling music over the
Internet represent a winner formula for everyone, as the favorable rates should
please the producers and also make even more tracks available. Aside from these
benefits, the new rules will also encourage the industry’s newcomers, who will
be rewarded for their work straight away.
The royalty rates received from on-demand music Web sites will
be calculated through a new system. Each provider of such a service will have
to pay a royalty of 10.5 percent of revenue, aside from the other royalties imposed.
Also, the songs will be available for listening but there will be no option for
permanently keeping the tracks.
"This agreement provides a flexible structure to
support innovative business models in the digital music marketplace that will
benefit music fans, creators and online services," said Mitch Bainwol,
Chairman and CEO of the RIAA. He also added that "The agreement
demonstrates that our industries can work collaboratively to solve complex
issues."
The Digital Media Association (DiMA) also appeared extremely
satisfied with the results of the discussions, referring to the agreement as a
breakthrough that will help the development of the online music industry. Other
groups that joined DiMA in the debates include the Recording Industry
Association of America, the Songwriters Guild of America, the National Music
Publishers' Association representing the American publishers and the Nashville
Songwriters Association International. The Recording Industry Association of
America includes the labels owned by the four major record companies, Vivendi
Sa's Universal Music Group, Sony Music Entertainment Inc., EMI Group PLC, and
Warner Music Group Corp.
Unfortunately, the royalties for Internet radios, one of the
most controversial subjects related to this topic, was not addressed during the
discussions. The rates for these stations, such Pandora, are expected to be
settled at a different time, but the general belief is that this is a big first
step in the right direction and from this point on things can only get better. The
groups involved had to struggle for a long time in order to get their point of
view across, and the decision reached marks almost seven years of on-going
debates.
The Copyright Royalty Board announced that its final ruling
will be presented on October 2nd. The decision will also include the rates for
permanent downloads and physical products such as DVDs.
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