The Digital Entertainment Content Ecosystem, a group of media industry companies, wants to build a digital world in which video devices and web sites join together in harmony. The new built world will also allow its consumers to safely store their digital content and access it in every place in the world.

The DECE owns a lot of Hollywood studios, retailers, service providers and consumer electronics. The company now works on a “uniform digital media experience” and its details will be shown in January at the Consumer Electronics Show. The new project will allow its consumers to copy content onto household playback devices and to burn their content to physical media.

Mitch Singer, the President of the consortium said that his company will appeal to interoperability of devices and websites. A virtual library will be also created for the consumers’ digital video purchases to be arraigned like an e-mail list and will work like a “rights locker.”

Also a logo will be placed on the products and websites. This will show that the products use the DECE standards and are compatible with the consortium. Singer told Reuters that they are creating a “specification that services and device makers can license.” He added that the services and device makers can use the logo “to associate their device, knowing that when the consumer goes to buy the content, they know it will play."

Singer also said that the new digital world won’t look alike the Apple ecosystem and added that they were encouraging Apple to join them and develop something even bigger.

The DECE consortium includes Alcatel-Lucent, Best Buy Co Inc, Cisco Systems Inc, Comcast, News Corp's Fox Entertainment Group, Hewlett-Packard Co, Intel, Lions Gate Entertainment Corp, Microsoft Corp, General Electric Co's NBC Universal, Viacom Inc's Paramount Pictures, Philips, Sony Corp, Toshiba, VeriSign, and Time Warner Inc's Warner Bros Entertainment.