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Election Day is the perfect opportunity for television news organizations to show off and I’m not talking about a couple of analysts behind desk. TV viewers will have a big chunk of high-end virtual reality.
NBC will reportedly imprint the U.S. map on the Rockefeller Center skating rink and the states will be colored in blue or red depending on which candidate wins them.
ABC News will place three colossal video screens over Times Square, where Bill Weir will be present to get the pulse of the people watching the vote there.
The war for audience will be mainly fought between ABC, CBS and NBC and it will be a tough one. Forget about providing up-to-date information. It’s a “been there done that” feature. The networks took it to the next level and will also battle to catch the eye of the viewers.
"People are becoming more sophisticated. If you do just the traditional stuff, they'll turn away," said Phil Alongi, executive producer of NBC News.
However, “how smart people are and how articulate and how clear they can be,” will also be a very important factor for networks if they want to get their hands on a big slice of the audience pie, Paul Friedman, senior vice president of CBS News, said.
CBS will have Katie Couric as Election Day anchor. She’ll discus the results with Jeff Greenfield and Bob Schieffer as analysts beginning 4 p.m. For ABC, Charles Gibson, Diane Sawyer and George Stephanopoulos will start the coverage at 4 p.m.
NBC’s anchor will be Brian Williams. He will begin the coverage at 4 p.m. and will be joined by Tom Brokaw, Ann Curry, Chuck Todd and Andrea Mitchell.
More than 20 TV networks will be providing live coverage of Election Day.
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