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Netflix announced yesterday its plans to use Microsoft’s
Silverlight software in order to enable its online movie service not only to
PCs, but also to Macs. The new direction will enable the playback of protected
content on PCs and Macs through the software’s Play Ready DRM. The
cross-platform technology offers a browser plug-in for the two operating
systems. At this point, users running Windows XP or Vista view Netflix’s
content through Microsoft’s Windows Media Player 11.
Netflix explained that the reason why Mac users were left
out until now is that "Apple does not license their DRM solution to third
parties," and Microsoft's Silverlight provided the needed copy-protection
features. "The new Netflix player takes advantage of PlayReady DRM
[digital rights management], which is built into Silverlight, for the playback
of protected content on both Windows-based PCs and on Macs," Netflix’s
officials added.
The company explained that the improvement will provide a
faster and easier connection and also a more robust viewing experience with
Silverlight. Another enhancement will be observed while fast-forwarding and
rewinding, as both will be significantly easier to complete.
For now, Silverlight will only be used by a small percentage
of the company’s subscribers but by the end of the year the new platform is
expected to become available for all of its users. Silverlight 2.0 works on
Intel-based Macs and enlists plug-ins for Mozilla’s Firefox and Apple’s Safari
browser.
In order to attract more subscribers, Netflix will have to
transfer many more of its titles to the Watch Instantly service, which for now
lists about 12,000 movies.
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